The Essence Meaning Guide is a dedicated space designed to give you a deeper understanding of the intention, symbolism, and inspiration behind each product in Esmeralda’s Essence. This guide explains the story and meaning woven into our signature trio: Serenellé, Esmeralda’s Secret Eyeliner, and The Chaser: Cherry Red Matte Liquid Signature Lip.

Here, you’ll discover how each product connects to confidence, beauty rituals, empowerment, and personal expression. The Meaning Guide helps you see beyond the formulas and shades, offering insight into the emotions, purpose, and energy behind every creation. It’s a way to understand not just what you’re using, but why it was crafted so your beauty routine becomes more intentional, meaningful, and uniquely yours.

The Essence Meaning Guide

Serenellé

The idea of Serenellé began not in a lab, but on paper. Its name reflects the very spirit it carries:
“Serene,” from Latin roots, symbolizing calm, clarity, and purity;
and “ellé,” inspired by French femininity. Soft, Graceful, and Powerful.
Together, they form Serenellé, a name that honors both tranquility and the essence of womanhood.

The first tests were created using natural, organic oils as the foundation. From there, research, trial, and careful refinement shaped the formula. Esmeralda incorporated real plants, grown and handcrafted by her, adding them as the main coat and finishing touch to the base. Studies and hands-on testing confirmed what she envisioned from the start. when real plants that contain rich in antioxidants — blend with pure organic oils, they promote strengthened healing benefits, enhanced nourishment, and visible rejuvenation.

To complete its identity, Esmeralda added Serenellé’s secret formula, a proprietary blend developed as her signature touch. And with that final addition,

Serenellé Was Borna product rooted in nature, guided by intention, and created to help every woman feel beautifully, confidently herself.

The Chaser

The Chaser is the infamous, striking lip shade that Esmeralda Ovalles has worn throughout the majority of her fashion shows. A bold cherry red matte liquid lipstick that has become a symbol of her signature look and fearless energy.

The idea for The Chaser was born the moment Esmeralda looked at the shade itself. Red has always told a story…

A story of glamour, confidence, and undeniable presence. For generations, women have reached for a red lip as the finishing touch to a powerful look, and The Chaser was created to honor that timeless ritual.

A red lip is more than color; it is a statement.
It defines sexy, confident, reliant, seductive, and committed — not to anyone else, but to becoming the best version of yourself. Wearing red becomes an act of self affirmation, a reminder that beauty begins with boldness.

The Chaser was inspired by a mindset shift “I don’t chase, I attract.”
Esmeralda transformed this mantra into its elevated form:

“I attract, so they chase.”

The lipstick embodies that energy. It’s not about seeking validation; it’s about embodying a magnetic presence that draws the world in naturally.

With every swipe, The Chaser represents fearless femininity, effortless allure, and the kind of confidence that walks into a room and owns it without saying a word. It completes the glam and awakens the woman who knows exactly who she is.

Esmeralda’s Secret Eyeliner

Esmeralda’s Secret Eyeliner is eyeliner at its highest potential. A precisely crafted, intensely pigmented formula designed so women never have to worry about their wing losing its shape or power. Created with performance, longevity, and artistry in mind, this eyeliner delivers a flawless, razor-sharp line in a single swipe.

Used by Esmeralda Ovalles in every one of her fashion shows, this product became the final touch to her fierce, unmistakable look. But the idea for Esmeralda’s Secret began long before the runway. Esmeralda noticed that most eyeliners failed to stay put… They smudged, faded, or broke down with water, sweat, or time. Determined to create something stronger, she committed to long-term research to develop an eyeliner that reached an entirely new level of performance.

Through extensive testing and refinement, the formula was proven to withstand eight or more hours of wear without lifting, fading, or losing its precision. But Esmeralda didn’t stop there. She added what she calls “the real deal”. The final enhancement that secured the secret every woman craves:
smudge-proof, waterproof, and sweat-proof confidence.

What was once Esmeralda’s backstage secret is now ready to be shared. An eyeliner crafted for sharp beauty, fearless expression, and the kind of precision that commands attention. Esmeralda’s Secret Eyeliner isn’t just makeup; it’s the power of a perfected wing, finally unlocked.